Data & Insights · Social Listening

Hear what the market says about you.

The most honest customer research available is the conversations your market is having online without you. Social listening surfaces them: the objections, the language, the comparisons, the frustrations. Regent turns that signal into creative briefs and strategic inputs your team can act on.

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Proof

Discovering negative chatter before scandals erupt

What it is

Signal from the
conversations you
are not in.

Social listening is not brand monitoring, though it includes it. It is the systematic analysis of the language your market uses, the questions it asks, the alternatives it considers, and the moments it is most motivated to act. That language is the raw material for the best-performing creative and the most resonant positioning.

We run listening engagements as either a one-time strategic sprint or an ongoing programme feeding into creative and content planning. The outputs are usable: audience language mapped to funnel stages, competitor positioning gaps, and creative briefs written from real customer language rather than internal assumptions.

What's included

From signal to
usable brief.

Platform monitoring

Systematic monitoring across Reddit, X, TikTok comments, Facebook groups, review platforms and the niche forums where your category conversations actually happen.

Competitor analysis

What your competitors are being praised and criticised for, surfaced from real customer language rather than their own marketing communications.

Audience language mapping

The exact words and phrases your market uses to describe their problem, their desired outcome and their objections, mapped to funnel stage.

Trend identification

Emerging topics, format shifts and sentiment changes that signal where the category conversation is heading before it arrives in your data.

Creative brief development

Listening outputs translated into creative briefs for paid social, content and campaigns, grounded in what the audience actually said rather than what we assumed they meant.

Reporting

Monthly or quarterly listening reports with a clear steer on the strategic and creative implications of what we found.

BrandwatchSprout SocialRedditTikTokXTrustpilot

The Regent difference

Language from
the source.

The best creative briefs are written from what customers actually say, not what we imagine they mean. Listening is how we get there.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Hear what your market
is saying when you are not listening.

Start a conversation →

Hear what the market says about you.

Signal from theconversations youare not in.

From signal tousable brief.

Language fromthe source.

Hear what your marketis saying when you are not listening.

Signal from the
conversations you
are not in.

From signal to
usable brief.

Language from
the source.

Hear what your market
is saying when you are not listening.