Search · PPC

PPC managed by people who read the data.

Paid search is deceptively simple to start and genuinely difficult to run well. The gap between a campaign that is live and a campaign that is profitable is almost always in the detail: search terms, bid strategy, quality score and the negative keyword list that nobody is maintaining.

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Proof

22 ROAS for a luxury hotel client

What it is

The detail is
where the money is.

Google and Bing's automated systems are powerful and opaque in equal measure. Performance Max will spend your budget aggressively and tell you very little about where it went. Shopping campaigns will match to irrelevant queries if nobody is watching. We watch.

Every account we manage is reviewed daily. We read search term reports, prune match types, monitor Quality Scores, and treat the auction as the dynamic system it is rather than a set-and-forget mechanism. The result is a lower cost per acquisition and a higher return on every pound of media spend.

What's included

Every pound of spend
accounted for.

Account structure

Campaign architecture built around your buying funnel and margin profile, not Google's recommended defaults, which are designed to spend budget, not protect it.

Keyword strategy

Thorough keyword research, match type discipline and a negative keyword programme that starts on day one and grows with every search term report.

Ad copy & testing

Multiple variants tested against each other on click-through rate and conversion rate simultaneously, with a clear testing schedule rather than ad hoc changes.

Shopping & Performance Max

Shopping feed optimisation, Performance Max asset management and the attribution logic to know which product categories are actually profitable.

Bid management

Manual oversight layered over automated bidding, with target CPA and ROAS goals set against your actual margin, not platform defaults.

Reporting

Spend, clicks, conversions and revenue in one dashboard. Cost per acquisition broken down by campaign, product and audience segment.

Google AdsMicrosoft AdsGoogle Merchant CentreSA360GA4

The Regent difference

Profitable,
not just active.

An active campaign and a profitable campaign are two different things. We are only interested in the second.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Bring us the account.
We will find the leaks.

Start a conversation →

PPC managed by people who read the data.

The detail iswhere the money is.

Every pound of spendaccounted for.

Profitable,not just active.

Bring us the account.We will find the leaks.

The detail is
where the money is.

Every pound of spend
accounted for.

Profitable,
not just active.

Bring us the account.
We will find the leaks.