Web & Apps · Migrations & Replatforming

Platform migrations without the horror stories.

A poorly planned migration can destroy years of SEO equity in an afternoon and take months to recover. Regent plans them like surgery: exhaustive preparation, a rollback plan, and a monitoring period that starts before the DNS switches.

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Proof

Seamless migrations with retained SEO performance

What it is

Planned like surgery
because it is.

Replatforming horror stories almost always share the same cause: the technical work was treated as a development project rather than a risk management exercise. URL structures changed without redirect mapping. Canonical signals lost. Analytics broken for months. We have inherited the aftermath often enough to know exactly what the mistakes are.

Our migrations are planned from the SEO and analytics perspective first, then the technical. Redirect maps are built before a single URL changes. GA4 and pixel tracking is validated in staging. The go-live is phased where the site permits it. And we monitor search performance daily for 60 days after switch-over.

What's included

Migrated without
losing a ranking.

Pre-migration audit

Crawl of the existing site, extraction of all URLs, organic traffic by URL, inbound links and structured data, so we know exactly what needs to be preserved.

Redirect mapping

A complete redirect map written before the new build begins, covering every URL that earns traffic, inbound links or serves a user journey. Validated in staging.

Analytics continuity

GA4, ad pixels and any custom tracking rebuilt and validated in the new environment before go-live. Data continuity is a requirement, not an afterthought.

SEO validation

Title tags, meta descriptions, canonical tags, structured data and internal linking architecture reviewed and corrected on the new platform before the switch.

Go-live process

A written go-live runbook, a rollback plan and a communications brief so every stakeholder knows what is happening and what to do if something is not.

Post-migration monitoring

Daily search performance review for 60 days post-launch. Crawl errors, ranking movements and traffic anomalies caught and resolved before they compound.

WordPressShopifyMagentoContentfulWebflowScreaming Frog

The Regent difference

Prepared for
every outcome.

We write the rollback plan before we touch the first URL. If something goes wrong, we already know what we are doing.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Migrate without losing
what you built over years.

Start a conversation →

Platform migrations without the horror stories.

Planned like surgerybecause it is.

Migrated withoutlosing a ranking.

Prepared forevery outcome.

Migrate without losingwhat you built over years.

Planned like surgery
because it is.

Migrated without
losing a ranking.

Prepared for
every outcome.

Migrate without losing
what you built over years.