Data & Insights · Measurement & Attribution

Tracking that tells the truth.

The death of third-party cookies did not just affect advertising. It broke the attribution models most organisations rely on to understand their marketing. Regent rebuilds that infrastructure properly: server-side, consent-aware and designed to last.

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Proof

GTM certified with experience in multi-step journeys

What it is

Built for the
post-cookie world.

GA4 out of the box is not a measurement solution. It is a starting point that requires proper configuration, event taxonomy, custom dimensions and an attribution model that reflects how your customers actually buy, rather than the default last-click logic that has been misallocating budgets for years.

We implement, configure and validate measurement infrastructure across GA4, server-side tagging, the Conversions API and consent management platforms. Then we build the reporting stack on top of it, because clean data with no usable dashboard is nearly as useless as dirty data.

What's included

From broken
tracking to reliable data.

GA4 configuration

Full GA4 audit and rebuild: event taxonomy, conversion goals, custom dimensions, attribution settings and the audience definitions that feed back into your ad platforms.

Server-side tagging

Tag Manager server-side container setup, first-party event collection and the cookieless measurement architecture that survives browser restrictions and consent opt-outs.

Conversions API

Meta CAPI, Google Enhanced Conversions and TikTok Events API implemented and validated against your GA4 data, so the platforms see the conversions that cookie-based pixels are missing.

Consent management

CMP integration and the event firing logic that respects user consent choices without breaking the measurement infrastructure for users who do consent.

Reporting stack

Looker Studio or Data Studio dashboards pulling from GA4, ad platforms and CRM data into one view, built around the decisions your team actually needs to make.

Ongoing validation

Monthly data quality review to catch the tracking issues that accumulate silently: events firing incorrectly, duplicates, attribution window drift.

GA4Tag ManagerServer-sideMeta CAPILooker StudioConsent Management

The Regent difference

Real data,
not comfortable estimates.

We have seen enough confident dashboards built on broken tracking to be unimpressed by a good-looking report. We start by validating the data.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Build measurement that
survives the cookie apocalypse.

Start a conversation →

Tracking that tells the truth.

Built for thepost-cookie world.

From brokentracking to reliable data.

Real data,not comfortable estimates.

Build measurement thatsurvives the cookie apocalypse.

Built for the
post-cookie world.

From broken
tracking to reliable data.

Real data,
not comfortable estimates.

Build measurement that
survives the cookie apocalypse.