Social · Influencer Marketing

Creators chosen on audience fit.

Influencer marketing has a credibility problem, and most of it is deserved. Follower counts are not an audience strategy, and gifted posts are not a campaign. Regent selects creators the way we select any channel: on whether the audience matches and whether we can measure the outcome.

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Proof

We launched Taco Bell in the UK, generating not only buzz, but queues snaking out the door.

What it is

Selection on fit,
not follower count.

The value of a creator partnership is in the trust they have built with a specific audience. We start with your customer profile and work backwards to the creators whose communities overlap it, using data rather than aesthetics or vanity metrics to decide who makes the list.

Every partnership is managed contractually, briefed properly and whitelisted into paid social for reach that extends beyond organic followers. Disclosure is handled as standard. We measure creator-attributed revenue, not likes.

What's included

Managed end to end,
measured on outcomes.

Creator identification

Audience overlap analysis, engagement quality scoring and brand safety review to build a shortlist of creators who match your customer profile, not just your aesthetic.

Brief & negotiation

Detailed creative briefs, usage rights negotiation, disclosure requirements and contractual terms handled before any content is commissioned.

Campaign management

Content review, revision rounds, posting schedules and platform compliance managed throughout, so you are not chasing creators for deliverables.

Paid whitelisting

Creator content amplified via paid social for reach that scales beyond organic audiences, with performance data feeding back into creative decisions.

Attribution

Revenue and conversion tracking against creator-attributed traffic, separate from the main paid stack so you see the real return.

Reporting

Post-campaign analysis covering reach, engagement quality, attributed revenue and a clear steer on which partnerships merit repeating.

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The Regent difference

Measured,
not aspirational.

We do not run influencer campaigns for the content. We run them for the attributed revenue at the end.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Choose creators the
way you choose any channel.

Start a conversation →

Creators chosen on audience fit.

Selection on fit,not follower count.

Managed end to end,measured on outcomes.

Measured,not aspirational.

Choose creators theway you choose any channel.

Selection on fit,
not follower count.

Managed end to end,
measured on outcomes.

Measured,
not aspirational.

Choose creators the
way you choose any channel.