Descriptive analytics tells you what happened. Forensic analysis tells you why, and what to change. Most reporting dashboards stop at the first. We are interested in the second: which channels are actually driving incremental revenue, which audiences are genuinely converting, and where the money is leaking quietly enough that nobody has noticed.
A deep dive engagement is typically a two-to-four week sprint. We audit the data infrastructure, validate the tracking, pull the analysis, and deliver a prioritised set of findings with a clear action plan rather than a slide deck of observations.