Web & Apps · CRO

The cheapest media buy is the visitor you already paid for.

Most CRO fails because it is run as a design exercise rather than an analytical one. Regent starts with the data: where users drop, what the session recordings show, and what the uplift in conversion rate is worth in revenue before a single test is designed.

Start a conversation → All Web & Apps services →

Proof

647% improvement in conversions from A/B testing

What it is

Analytics first,
design second.

Conversion rate optimisation is not about making buttons bigger or changing their colour. It is about understanding the specific friction points in a specific journey for a specific audience, and removing them in a sequence that compounds. That requires analytics, user research and a testing methodology, not aesthetic preference.

We run CRO programmes alongside paid media and SEO because the interaction between acquisition and conversion is where the real leverage lies. Improving your conversion rate by 30% means every pound of media spend works 30% harder. That is often the highest-return project on the roadmap.

What's included

Tested, not
guessed.

Analytics audit

GA4, heatmaps, session recordings and funnel analysis to identify the specific pages and steps where revenue is being lost, before any test is designed.

Hypothesis development

Structured hypotheses based on data rather than preference, with a clear expected outcome and a success metric defined before the test begins.

A/B testing

Test design, implementation and statistical significance analysis run on your actual traffic volume, with a clear protocol for shipping winners and killing losers.

Landing page optimisation

Paid media landing pages reviewed and tested specifically against the audience and ad creative that drives them, not generic conversion best practice.

Checkout & form optimisation

Drop-off analysis and testing on the steps closest to conversion, where friction costs the most and improvements compound fastest.

Reporting

Conversion rate by segment, revenue uplift attributed to CRO work, and a clear backlog of next tests prioritised by expected revenue impact.

GA4HotjarVWOOptimizelyLooker StudioTag Manager

The Regent difference

Revenue per visitor,
not just rate.

We report CRO in revenue terms. A percentage lift is a starting point; the number we care about is what it means for the bottom line.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Make every visitor
work harder.

Start a conversation →

The cheapest media buy is the visitor you already paid for.

Analytics first,design second.

Tested, notguessed.

Revenue per visitor,not just rate.

Make every visitorwork harder.

Analytics first,
design second.

Tested, not
guessed.

Revenue per visitor,
not just rate.

Make every visitor
work harder.