Search · App Store Optimisation

Organic installs that compound.

The App Store and Google Play are search engines with conversion pages attached. ASO is the discipline of optimising both, so your app is found by the right users and downloaded by the ones who find it. Most apps treat the listing as a one-time task. We treat it as a managed channel.

Start a conversation → All Search services →

Proof

20k downloads in under 2 days from ASO

What it is

Found, clicked,
installed.

App Store Optimisation covers two distinct problems: discoverability, how often your app appears in relevant searches and editorial placements, and conversion, how many of those appearances result in an install. Both require ongoing attention because both change as the competitive landscape shifts.

We audit your current listing, benchmark it against category leaders, identify the keyword opportunities and creative gaps, and build a testing programme that improves install rate over time. Review velocity is managed as part of the same programme, because ratings affect both ranking and conversion.

What's included

From listing to
organic growth.

Listing audit

Full review of your current App Store and Google Play listings against category benchmarks: keyword coverage, metadata, screenshots, preview video and ratings profile.

Keyword research

Search volume and competition analysis across both stores, identifying the keyword clusters where a well-optimised listing can realistically rank and convert.

Metadata optimisation

Title, subtitle, description and keyword field written and tested to maximise both discoverability and conversion rate within platform character limits.

Creative testing

Screenshot sequences and preview video tested against each other for install rate, with a clear brief that reflects what your best-performing audience segment needs to see.

Review velocity

In-app review prompts timed to high-satisfaction moments in the user journey, with a monitoring and response process for incoming reviews.

Reporting

Search impression share, keyword rankings, conversion rate and organic install volume tracked monthly across both stores.

App StoreGoogle PlayAppFollowSensor TowerMobileAction

The Regent difference

Both stores,
one strategy.

iOS and Android have different ranking signals and different user behaviours. We optimise for both, together.

Senior-run

The specialist who plans your work is the one delivering it daily. No juniors learning on your budget, no account managers relaying messages.

AI-leveraged

Orchestrated AI watches every engagement around the clock, so a deliberately lean team catches waste and opportunity faster than a large one.

Embedded

We work inside your channels, tools and meetings as an extension of your team, with the outside perspective of people who see across sectors daily.

Judged on the numbers

We report in outcomes, not activity. The dashboard is shared, and the failures are in it too. That is the whole point.

Begin

Turn your listing into
an organic install engine.

Start a conversation →

Organic installs that compound.

Found, clicked,installed.

From listing toorganic growth.

Both stores,one strategy.

Turn your listing intoan organic install engine.

Found, clicked,
installed.

From listing to
organic growth.

Both stores,
one strategy.

Turn your listing into
an organic install engine.