Generative engine optimisation is the emerging discipline of being cited by AI models when users ask questions relevant to your product or service. It sits at the intersection of technical SEO, content authority, entity optimisation and brand signal, and it is moving fast enough that most organisations have not started.

We audit your current AI search visibility across the major models, identify the gaps in content and authority that are costing you citations, and build a programme to close them. We report on citation rate and attributed traffic, because rankings alone no longer tell the full story.