PPC (Pay-Per-Click) Advertising

A staggering 93% of all online experiences begin with a search engine. (searchenginejournal)

PPC (Google Ads, in particular) can work wonders for businesses of all sizes, because it immediately puts your business, service or product in the unique position of being seen by someone who has already expressed an interest in what you have to offer.

See it as a way to fast-track your way to your customers. You only pay for customers who click through, and can appear front and centre very quickly.

Our Approach

Our approach to PPC is informed by the heartbeat of RB- offering you quality online exposure. This is why we meticulously craft your campaign, leveraging numerous keyword phrases and campaigns, so that the people who click through from your ads are already excited at what you have to offer.

Versatility Across Platforms

And we don’t just stop at Google. We see YouTube (both in-stream and True view), Apple Search Ads for apps and Bing PPC as a fantastic way to create quality exposure and drive traffic to your site or app. We engage potential customers with both gripping video and stylishly written copy, and with 48.9% of PPC clicks coming from mobile, we ensure your campaign is fully optimised for whichever device or platform someone sees it from. We A/B test your campaign and tweak in real-time to ensure you’re getting the best value for money, whilst generating exposure for your brand.

Our PPC Services Include:

Managed Campaigns

We pride ourselves on creating and maintaining PPC campaigns, so that any changes we need to make are done in real-time. The idea is for you to see the end result, whilst we handle the technical structuring of campaigns, creative collateral and targeting preferences. We’re hands on, so you don’t have to be.

Technical Audit

Before committing a penny of your budget, we carry out an audit of your sector, to see who your PPC competitors are, the terms they’re bidding on and more importantly, what your ideal customers are searching for. Once we have this blueprint, we move forward to creating a bespoke PPC campaign for you.

Creative Material

Having a balance between the head (data focused campaigns with nuanced targeting) and the heart (amazing creative that captures people’s attention) is like oxygen to a great PPC campaign. We commission creative collateral, including copywriting, banner creation, graphic design and video development.

Conversion Optimisation

When we say we want to drive quality traffic to your site, we also want people to convert into customers for you, too. We use the latest tools such as heatmaps and custom journey’s to ensure when people click through from your PPC ad, they land somewhere that’s primed to help them convert into a customer for you.

Periodic Reviews

So your PPC campaign is humming along nicely, and you’re content. But we’re not. We’re always looking for new and exciting ways to make your money go further whilst offering you quality online exposure. We review all campaigns on a daily basis to ensure they’re delivering at their optimum level.

Our Goal

We want you to see continuous profit generating via our managed PPC campaigns, with a focus on ensuring you get the best value from your spend with us. Whether it’s buying a seasonal product or signing up for a service, PPC campaigns can fast-track your path to quality engagement.


Get in touch today for a free audit of your PPC plan from an RB specialist.