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52% of the time we spend on our phones are on apps (source), making mobile apps the new medium for businesses to communicate with their customers. People now expect businesses to have native apps which outstrip a website in in both features and utility. That’s where Regent Branding comes in.
The development of mobile apps hasn’t really kept up to speed with their popularity. People have great ideas for their business, with features ranging from augmented reality and GPS tracking, to scanning technology and database management, but many feel there isn’t one place that offers a complete solution.
A Specialist Team Offering A Bespoke Service
Regent Branding has a specialist app development team, who are dedicated to creating flawless native mobile app experiences. Our team include insanely talented developers and designers who work at the very cutting-edge of mobile app technology. Our developers create everything from scratch, ensuring the bedrock of your app is designed for future enhancements and upgrades, whilst all conforming to Apple’s and Google’s quality criteria.
From Conception to Completion
As a marketing agency, we’re also more than happy to help you get quality installs via our ASO service, meaning we manage your entire mobile app strategy, ensuring we’re accountable to you every step of the way. Your mobile strategy deserves care and attention, so let Regent Branding elevate your offering head and shoulders above your competitors.
Use our bespoke calculator to find out how much your app will cost:
Our Mobile App Offering Includes...
Defining Your Brief
Before we begin, we have a chat with you about your app, to fully understand what you want it to do, offering our suggestions on possible improvements. We dig deep and ask what the purpose of the app is, and what a successful app looks like to you, creating KPI’s for us to reach as well. From there, we create an extensive proposal, outlining the key technologies we’ll be using, with features of the app and a timeline for launch.
Crafting the UX
User experience is everything to us at Regent Branding, which is why we take it extremely seriously. To us, UX is the heartbeat of an app, the element that keeps it alive in the minds of your users. We’ve dissected the user experience of hundreds of top apps and come up with a blueprint of what makes an app a pleasure to use. We firstly mock up wireframes and run them passed you for validation, to ensure you buy-in at every stage. We then start prototyping your app online, focusing on design and usability. We then progress to interaction design and finally skin the interface to make it look visually stunning.
A Robust Framework
A beautiful app is all well and good, but the back-end is just as vital. We regularly use AWS and Google Firebase in our apps, to ensure users get the best possible experience from them, and so that you’re future proofed against any changes, as well. Many apps need database structures, which is why we separately define exactly how your app will work in terms of API’s, middleware, CMS setups and how best to unify data if it’s cross-platform. This forms the spine of the app, which links straight into it being a great user experience for people downloading it. Every app we make is future-proof and tested extensively to ensure it performs perfectly on both iOS and Android devices. You’ll also get all necessary documentation for the app to ensure future upgrades and tweaks are swift and painless.
We don’t think developing your app is enough- we want to help ensure it gets quality installs, too. Through our app store optimisation service, we create your app’s logo, screenshots, video, description, pick the correct keywords and position it to overtake your competitors. We then use tools like app annie and keyhole.co to track your progress and reviews, utilising influencer marketing to spur quality downloads. We support you post-launch with marketing services that’ll make your app a success with your customers.
A mobile strategy should elevate a business in the eyes of its customers. Our goal is to develop you a mobile app that will quantifiably benefit your business, and give it an edge in an ever more competitive market.
Featured Client - Chicken2Me
The Chicken2Me team came to Regent Branding with a legacy app that had several performance issues. Chicken2Me was an app that functioned as a type of ‘Just Eat for Chicken Shops’, showing users nearby chicken shops along with reviews and feedback from fellow chicken-lovers. It was promoted by none other than the Chicken Connoisseur himself, sending it rocketing to the number 1 spot in the UK app store for food and drink.
The team had a clear vision of where they wanted to get, but the current app was buggy, slow and lacked functionality. So we rolled up our sleeves and got to work…
We decided to rewrite the entire app from the ground up, to ensure it had a robust framework for future upgrades, but also didn’t suffer from any legacy issues such as lagging and crashing. We introduced a SQL database and created 2 apps- one native to iOS and the other pure android. This approach took longer, but we were intent on delivering a quality app that the team could be proud of. We migrated all current data to the new database, and created a new, intuitive UI, which gave greater flexibility to the users and also left room for future improvements. The Chicken2Me team were kept in the loop for the entire project via email and WhatsApp (we prefer the personal touch), and gave invaluable input during key stages.
The app was finished within a few months, and the client was ecstatic at the results. We removed the lag whilst using the app entirely, and made it query the core database in under 1 second, meaning the user now doesn’t notice any delay at all. We designed 2 native experiences, one for iOS and the other for Android, and both apps function smoothly, present no UX problems, and have been successfully rolled out to current users.
Ready to Bring That App Idea to Life?
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