Influencer marketing is fast becoming the preferred choice of advertising for brands on social media. We focus on both large viral accounts (many of whom we have partnered with), as well as micro-influencers, as they generally have a higher engagement rate.
Influencer Marketing in a Nutshell
Influencer Marketing is finding influential people in the niche you’re targeting, and creating marketing campaigns around their following. Because influencers have genuine (and sometimes fanatical) engagement, promotional posts are shared, liked and commented upon, leading to your brand gaining quality online exposure.
Influencer marketing capitalises on where people are spending the most time- social media. We’ve worked on campaigns that have reached millions of people, and sent apps to the coveted top spot in the app store nationally.
We’ve created our own influencer marketing offering, known as the Social Syndic8. Our campaigns leverage the 8 social media networks below to staggeringly effective impact:
3 reasons to consider an influencer marketing campaign...
92% of people trust recommendations from individuals over brands (even if they don’t know them)
73% of marketers have allocated money and resource for influencer marketing this year.
Influencer marketing delivers an x11 higher ROI than traditional digital marketing techniques.
Introducing the Social Syndic8
Every single Influencer Marketing campaign RB has done in the last 18 months has shattered client expectations. Whether it’s charitable donations or launching a new app, we measure and analyse every single tweet, message, and post to ensure we’re measuring the pulse of our campaigns. In fact, we’ve created our own offering called the Social Syndic8, which is a system on how we approach Influencer Marketing and exceed expectations every time.
The Social Syndic8 is an influencer marketing service RB offers. Essentially, it involves us handpicking the top influencers for your brand on the top 8 social media platforms, and creating bespoke groups (or syndicates). Once these syndicates of accounts start talking about your brand, they create a buzz which resonates with your target audience.
Our Social Syndic8 service essentially creates your very own network of vetted and co-ordinated influencers.
Micro Case Study: Dua Compass
Dua Compass was an app aimed at the Islamic market, developed internally at Regent Branding. We used our development team to create it, our ASO team to optimise its listing, and the social syndic8 to promote it across social media, to brilliant effect.
We sourced 33 accounts we identified as hyper-engaged, with some large meme accounts and some personal brand accounts. We made partnerships with every single one and then asked them to promote the app at exactly the same time across facebook, twitter, instagram and snapchat, with a whatsapp campaign also planned using bit.ly links to track its success. We set our Social Syndic8 live and waited. The result?
We reached over 1,000,000 people from 38 posts, causing a viral buzz which resulted in the app hitting the #1 spot on the app store in both Malaysia and Singapore, with over 20,000 downloads in a few days.
You see, the Social Syndic8 isn’t an influencer marketing service that relies upon noise or frothy statistics. Instead, we work tirelessly to find the right people who fit your brand, not hesitating to oscillate between facebook pages with 100,000+ likes, and a dozen Instagram accounts with a few thousand followers each (micro-influencers). Dua Compass now picks up organic downloads with zero marketing spend, and sat in the top 50 free productivity apps for several weeks after launch. Our MD, Hamzah Malik, was invited to speak on the Islam Channel, which is broadcast worldwide, to discuss how Dua Compass managed to capture public imagination so quickly.
We now own the biggest muslim influencer marketing network in the world, reaching over 16,000,000 Muslims worldwide, across facebook, twitter, instagram, snapchat, youtube, messenger and whatsapp.
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