A digital strategy needs to be both versatile and robust enough to adapt to changes within the market. At RB, we pride ourselves on constantly testing the tools in our digital arsenal to ensure they always deliver brilliant results. It’s this experience we lend to clients when they’re creating digital strategies.

Regent Branding, whilst a digital agency, still holds great respect for the power of print advertising, billboard promotions and TV adverts. Integrated campaigns outperform pure-play strategies by a mile, which is why we focus on the digital elements of a plan, while ensuring it integrates cohesively with activity in other parts of the marketing mix. After all, if you’re not playing in a channel that retains customer attention, you can be absolutely certain your competitors will be.

We sit down with your marketing team and with your input, help create a digital strategy that will act like a blueprint for you moving forwards. It will encapsulate your overarching goals to ensure it ties into your larger marketing strategy, and be built around commercial deliverables, not vanity metrics or fad-chasing. Because of this, it will be fluid enough to be adapted to external changes. If something happens that changes major elements of your digital strategy, we’re only a quick phone call away.